There is a reason why so many brands of beer stand the test of time. They have many variables in common which help them to dominate the market. But many customers are tired of the same old brands and they would like to try something different once in a while. This is where craft beers and new labels come in. So, what makes a good brewery and how do they become successful?
Beer – When we look at why a brewery is good; we must look at the obvious – the product. A brewery is never going to do well unless it has a recognisable beer that people enjoy. The beer is arguably the most important component of the brewery. If you ever visit a brewery, the beer doesn’t have to be amazing, but it should be good.
Once customers have tasted various brands, they should want to take some more samples home with them. When the locals stop in for regular tasting sessions, the brewer usually has a good brand on their hands.
Brand – New Zealand beer and other well-known beers are becoming more and more popular because they offer a strong brand. To ensure you have a good brand, everything must be unique. The entire product has to flow, from the packaging to the taste. Everything must relate back to the main message. Craft beers are popping up all over the country, so brewery’s need to focus on building their brand in a unique fashion.
If the brand doesn’t flow, the beer won’t either.
Reliability – When customers try a new craft beer, they want to experience something new away from all the commercial brands on the market. If they enjoy the taste, they’ll be back for more. When they do go for the same brand next time around, it is vitally important that the brewery offers consistency. When a brewery promises a certain level of quality, they must deliver on it. They should never drop their standards and put out a batch that doesn’t meet expectations.
This also goes for the brand itself; customers need to understand what they are buying.
As a customer, when you try a new craft beer, you want it to be the same every time. If the brand or taste isn’t consistent, you will not be interested in it the next time you visit the brewery or order at a local watering hole. Many factors make a good brewery that produces a quality product.
